For certain markets, like rural markets where the reach of mass media like print or television is limite BTL marketing with direct consumer outreach programmes do make the most sense. Says Raghu Khanna, CEO, CASHurDRIVE, “When budget is issue and the brand wants to have a consumer connect . Below-the-line advertising is an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print and film. Types of below-the-line advertising commonly include direct mail campaigns, trade shows and catalogs, and targeted search engine marketing. This advertising type tends to .
And surprisingly, there exists a hypothetical line to differentiate between the kind of marketing one indulges into. Lets take a look… Companies . Below the line marketing generally refers to marketing practices making use of forms of promotion that do not involve the use of mass media. With consumption trends shifting constantly, marketers needed to find ways to address these changing demands. Through the Line (TTL) marketing activities help marketers use an . Above the line marketing is expensive.
BTL refers to a series of marketing techniques known collectively as below-the- line marketing. Continue reading
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